Amazon Brand Building & DSP (Demand-Side Platform) Advertising (Advanced Level)

Advanced Level: Access programmatic display and video ads on and off Amazon, retarget Amazon shoppers, and grow brand share.

Code ECM-123 E-Commerce Topic certificates

About this course

Comprehensive professional certification in Amazon Brand Building & DSP (Demand-Side Platform) Advertising designed for Advanced level candidates. Covers industry best practices, practical real-world scenarios, and accredited standards.

Modules: Amazon DSP Audience Segments; Off-Amazon Retargeting; Amazon Marketing Cloud (AMC) Queries; Brand Defense & Anti-Hijacking

Course content

4 topics ยท 46 hours

  1. Amazon DSP Audience Segments11.5 h
  2. Off-Amazon Retargeting11.5 h
  3. Amazon Marketing Cloud (AMC) Queries11.5 h
  4. Brand Defense & Anti-Hijacking11.5 h

Where to take this course