Marketing Attribution & Multi-Touch Modeling (MTA) (Advanced Level)

Advanced Level: Move beyond last-click attribution: implement Shapley values, data-driven attribution, and media mix modeling (MMM).

Code DM-126 Digital Marketing Topic certificates

About this course

Comprehensive professional certification in Marketing Attribution & Multi-Touch Modeling (MTA) designed for Advanced level candidates. Covers industry best practices, practical real-world scenarios, and accredited standards.

Modules: Attribution Models Breakdown; First-Party Data & Privacy (Post-Cookie); Media Mix Modeling (MMM) Concepts; Incrementality Testing

Course content

4 topics ยท 46 hours

  1. Attribution Models Breakdown11.5 h
  2. First-Party Data & Privacy (Post-Cookie)11.5 h
  3. Media Mix Modeling (MMM) Concepts11.5 h
  4. Incrementality Testing11.5 h

Where to take this course