Google Analytics 4 (GA4) Advanced Event Tracking (Intermediate Level)

Intermediate Level: Implement custom dimensions, enhanced measurement, Google Tag Manager (GTM) triggers, and user-ID tracking.

Code DM-121 Digital Marketing Topic certificates

About this course

Comprehensive professional certification in Google Analytics 4 (GA4) Advanced Event Tracking designed for Intermediate level candidates. Covers industry best practices, practical real-world scenarios, and accredited standards.

Modules: Google Tag Manager (GTM) Container Setup; Custom Event & Variable Configuration; User-ID & Cross-Device Tracking; Explorations & Cohort Reports

Course content

4 topics ยท 42 hours

  1. Google Tag Manager (GTM) Container Setup10.5 h
  2. Custom Event & Variable Configuration10.5 h
  3. User-ID & Cross-Device Tracking10.5 h
  4. Explorations & Cohort Reports10.5 h

Where to take this course