Conversion Rate Optimization (CRO) & A/B Testing (Intermediate Level)

Intermediate Level: Formulate testable hypotheses, run statistically significant split tests, and interpret heatmap data.

Code DM-118 Digital Marketing Topic certificates

About this course

Comprehensive professional certification in Conversion Rate Optimization (CRO) & A/B Testing designed for Intermediate level candidates. Covers industry best practices, practical real-world scenarios, and accredited standards.

Modules: CRO Frameworks & Heuristics; Statistical Significance in A/B Testing; Heatmap & Session Recording Analysis; Checkout Flow Optimization

Course content

4 topics ยท 36 hours

  1. CRO Frameworks & Heuristics9 h
  2. Statistical Significance in A/B Testing9 h
  3. Heatmap & Session Recording Analysis9 h
  4. Checkout Flow Optimization9 h

Where to take this course