Digital Marketing Principles & Channel Strategy (Beginner Level)

Beginner Level: Understand the core digital marketing ecosystem, customer journeys, marketing funnels, and channel selection.

Code DM-101 Digital Marketing Topic certificates

About this course

Comprehensive professional certification in Digital Marketing Principles & Channel Strategy designed for Beginner level candidates. Covers industry best practices, practical real-world scenarios, and accredited standards.

Modules: Digital Marketing Overview; Inbound vs Outbound Strategy; Marketing Funnels (AIDA); Channel Selection & Budgeting

Course content

4 topics ยท 30 hours

  1. Digital Marketing Overview7.5 h
  2. Inbound vs Outbound Strategy7.5 h
  3. Marketing Funnels (AIDA)7.5 h
  4. Channel Selection & Budgeting7.5 h

Where to take this course